Now Hiring – Sales Enablement Specialist

Purpose of Job

The Sales Enablement Specialist will generate sales activity through networking, cold calling, advertising, and/or other means of generating interest from potential contacts.

The Sales Enablement Specialist will help outside sales development and optimize strategy to secure additional appointments, analyze overall business & market trends.  This position is also a key part of internal and external communications. This position will report directly to VP of Sales & Marketing.

Duties and Responsibilities
  • Conversion of Inactive Contact to Active Contact status through (but not limited) the following
    • Database management – New Construction (PEC – Planning, Engineering, and Construction) reports or equal
    • Mailers – Generate list, call & qualify contacts, delegate to outside sales team to develop leads and/or opportunities.
    • Develop, coordinate, implement, and maintain email drip campaigns
  • Sales Communication
    • Serve as first point of contact for inbound inquiries and gather preliminary information to pass to appropriate RSM/DSP.
    • Procure, call, and qualify project specific bidders for outside sales team.
    • Assist outside sales team in developing and coordinating sales calls when RSM’s and DSP’s are traveling o Develop and Maintain project account lists by territory and/or industry code
  • Market Messaging
    • Use of a macro understanding of products and branding to develop messaging campaigns for mailers, email drips, trade shows, etc. Coordinate and communicate messaging to the Sales
  • Market Development
    • Use business trends and resources to identify and cultivate new market opportunities. Assist in developing strategy, message, product development, etc. to penetrate new market opportunity.
  • Customer Engagement
    • Reach out to customers to determine their satisfaction and assist in identifying candidates for testimonials and project profiles.
  • Analyze Business Trends
    • Run weekly, monthly, and quarterly order reports based on Industry codes, products, etc. and compare to overall market trends (i.e. IIR projected market spending reports) to help develop Sales & Marketing short- and long-term strategy.
  • Event Coordination / Trade Shows
    • Coordinate and complete all activities for trade shows including but not limited to: contracting with trade show, creation of presentation plan and booth layout, research and contracts for site specific items, coordinate travel for attendees, set-up and dismantle booth (if required).
    • Research potential trade shows and seminars that fit Moffitt marketing strategy and present t
    • Maintain Budget Line items for Trade shows
  •  
Skill/Job Requirements
  • A proven track record in marketing
  • Excellent verbal and written communication skills.
  • Identify market trends and adapt/change our marketing efforts based on these trends
  • Experience in working in Microsoft Dynamics or similar CRM
  • Detail oriented with strong organizational, presentation, business development, time management, and relationship building skills
  • Ability to intently listen and understand client requests and requirements, develop action plan and relay plan to team members.

Email your resume to Mark Hannah at mhannah@moffittcorp.com for consideration.

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