Now Hiring – Sales Enablement Specialist

Purpose of Job

The Sales Enablement Specialist will generate sales activity through networking, cold calling, advertising, and/or other means of generating interest from potential contacts.

The Sales Enablement Specialist will help outside sales development and optimize strategy to secure additional appointments, analyze overall business & market trends.  This position is also a key part of internal and external communications. This position will report directly to VP of Sales & Marketing.

Duties and Responsibilities

• Conversion of Inactive Contact to Active Contact status through (but not limited) the following
  • Database management – New Construction (PEC – Planning, Engineering, and Construction) reports or equal
  • Mailers – Generate list, call & qualify contacts, delegate to outside sales team to develop leads and/or opportunities.
  • Develop, coordinate, implement, and maintain email drip campaigns
• Sales Communication
  • Serve as first point of contact for inbound inquiries and gather preliminary information to pass to appropriate RSM/DSP.
  • Procure, call, and qualify project specific bidders for outside sales team.
  • Assist outside sales team in developing and coordinating sales calls when RSM’s and DSP’s are traveling o Develop and Maintain project account lists by territory and/or industry code
• Market Messaging
  • Use of a macro understanding of products and branding to develop messaging campaigns for mailers, email drips, trade shows, etc. Coordinate and communicate messaging to the Sales
• Market Development
  • Use business trends and resources to identify and cultivate new market opportunities. Assist in developing strategy, message, product development, etc. to penetrate new market opportunity.
• Customer Engagement
  • Reach out to customers to determine their satisfaction and assist in identifying candidates for testimonials and project profiles.
• Analyze Business Trends
  • Run weekly, monthly, and quarterly order reports based on Industry codes, products, etc. and compare to overall market trends (i.e. IIR projected market spending reports) to help develop Sales & Marketing short- and long-term strategy.
• Event Coordination / Trade Shows
  • Coordinate and complete all activities for trade shows including but not limited to: contracting with trade show, creation of presentation plan and booth layout, research and contracts for site specific items, coordinate travel for attendees, set-up and dismantle booth (if required).
  • Research potential trade shows and seminars that fit Moffitt marketing strategy and present t
  • Maintain Budget Line items for Trade shows

Skill/Job Requirements

• A proven track record in marketing
• Excellent verbal and written communication skills.
• Identify market trends and adapt/change our marketing efforts based on these trends
• Experience in working in Microsoft Dynamics or similar CRM
• Detail oriented with strong organizational, presentation, business development, time management, and relationship building skills
• Ability to intently listen and understand client requests and requirements, develop action plan and relay plan to team members.

Email your resume to Mark Hannah at mhannah@moffittcorp.com for consideration.