New Logo for a New Moffitt

Two years ago we updated our branding, our literature, and our website, but we only made a few small tweaks to our logo. Now we’ve totally reinvented it to better fit that branding and to better represent our message of Natural Ventilation Solutions.

The Moffitt Natural Solutions “Ring”

The boldest part of the new logo is the colorful ring. This ring suggests air circulation, a green energy cycle, and renewal. This unique shape is distinct to Moffitt and pushes our image beyond being just a “fan company”. Each part of the ring stands for one of the main pillars of the Moffitt catalog;

  1. Green – natural ventilation | Rises like warm air in a building from the floor to the ceiling. Maintains the Moffitt Green from before.
  2. Gray – heat & smoke control | Floats from the middle of the room and expands towards the ceiling.
  3. Yellow – natural daylighting | Shines down from the sky into the space below.
  4. Blue – natural cooling | Flows from the rooftop down toward the ground.

The natural solutions categories communicate how our diverse products fit together into one cohesive line. The problem was, even our own employees found them inscrutable. By integrating the colors and shapes of the icons into the company logo, we now present a single 360° message. We hope everyone will be able to remember who Moffitt is and what we do, just by looking at the logo.

The Moffitt Word Mark

The biggest change in Moffitt name is that its now just Moffitt. No “corporation”, no “mechanical” just Moffitt. Again, this brings all of the Moffitt divisions under one unified identity. The mark utilizes a customized version of the Roboto Slab typeface. This makes it more concise and more impactful; reverential to the past and also modern. The black helps the logo work on any background, while the “Natural Ventilation Solutions” tagline is still “Moffitt Green”.

The Future

While we loved our old logo, we felt it was time to update it to better reflect what we do and where we’re going in the future. This new logo brings all three divisions of Moffitt under a single brand with a single message; “Natural Ventilation Solutions”. Whether its design, fabrication, or installation, it’s Moffitt.

Moffitt is now the exclusive U.S. partner for Colt Smoke Control & Daylighting Products.Learn More