Updating The Moffitt Logo – 2024

Our company has made huge strides in the last 12 months so we felt it was now time to revisit our branding for the Moffitt Logo – 2024. Back in 2019 we made a major update to the Moffitt logo. The “solutions ring” represents Moffitt as a company better than the old fan blade (remember that one?). Now, just a few years later, we’re tweaking our logo just a little bit more. This is to reflect where we are as a company now and where we are going in the future.

Now More Than “Natural”

Moffitt Logo for 2024

The biggest, most obvious change to the new logo is the removal of “Natural”. The recent acquisition of Romlair Ventilator Company enables us to offer much more than just natural solutions.

As a result, the logo is simply “Ventilation Solutions” to encompass all that we have to offer. Our offering now includes:

  1. Natural Ventilation | The Green section that rises like warm air from the floor to the ceiling.
  2. Powered Ventilation | Powerful, metallic gray fans push air towards the sky.
  3. Make-Up Air | Yellow like the sun as warm air circulates back to the floor from the ceiling.
  4. Evaporative Cooling | The cool, blue air cascades from the rooftop toward the workers below.

These four solutions combine to form a our overarching ” ventilation solutions” line. Situated inside of a ring, which represents our sales & production flywheel, the Moffitt pillars support ventilation solutions for our customers around the world.

Moffitt Logo – 2024 in Action

Natural Ventilation will always be near and dear to our hearts. We believe in the power of natural ventilation, and the green energy impact it can have on your building and the world. That said, we know the air movement power of fans can make a huge impact on the right building.

That’s why we knew it was time to make this small update to our logo. So now, whether you’re looking for ventilation design, fabrication, or installation; whether you need a natural ventilator in Jacksonville, Florida and or need an Industrial Fan in San Diego, California and need a fan; or whether you need your building to be cooler or warmer; Moffitt has the ventilation solution for you.